Social mobile application that encourages smart and economical purchasing in the supermarket.

APPricot’s state of mind is that the citizens of the future are smart consumers, with the basic understanding that excess food and excessive buying ︎ harm their quality of life, both economically and environmentally and socially.
Appricot seeks to take actions that will bring a long-term change in the consumption habits of the average Israeli consumer.
Aiming to take actions that should also affect the service providers to adapt themselves to the present era, as well as to the future.
The app uses: gamification elements, positive & negative feedback, comparative elements (to other consumers), augmented reality, user's communication for advises by on-time and long-term messaging, and more..

— 2016
Mentor: Michal Bitterman, CEO and Founder of The Natural Step Israel.
Made in collaboration with: Rotem Gilboa, Tal Hiki and Avichay Cohen.

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